Exclusive financial advisor to BWX Limited
KPMG Corporate Finance LLC acted as exclusive financial advisor to BWX Limited
KPMG Corporate Finance LLC is pleased to announce that BWX Brands USA, Inc. (“BWX USA”), a subsidiary of Australian personal care company BWX Limited, has successfully sold its Andalou Naturals and Mineral Fusion brands to The Seaweed Bath Co. (“Seaweed Bath”).
Headquartered in Petaluma, California, Andalou Naturals and Mineral Fusion are leading, natural personal care brands with loyal customer followings. Andalou Naturals is a top selling skincare brand that is committed to beauty through pure ingredients, innovative formulas and eco-friendly practices. Mineral Fusion is a prominent cosmetics brand, sharing a similarly strong commitment to clean, natural beauty products that do not compromise on quality or reliability.
Andalou Naturals and Mineral Fusion have pioneered clean beauty products, becoming high-performing brands within prominent natural channel retailers, including Whole Foods Market and Sprouts Farmers Market, among others. The combination of two brands with Seaweed Bath is the first step in the creation of a unique, natural beauty platform that can leverage scale to drive product and sustainability innovations as well as better serve the evolving needs of both retail partners and consumers.
About Andalou Naturals and Mineral Fusion
Andalou Naturals is a skincare brand that fuses nature and science. It has been a leading natural channel brand for several years, continuing to garner awards for its range of science-backed skin, body and hair care products.
Mineral Fusion is a cosmetics brand well-known for its best-in-class formulas that merge efficacy with various skincare benefits as well as a range of vegan nail care products. The brand strives to drive awareness about clean, conscious and cruelty-free beauty.
About Seaweed Bath
Based in Boulder, Colorado, Seaweed Bath is an ocean-inspired natural beauty brand that offers a range of sun and hair care products.
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KPMG CORPORATE FINANCE LLC
Trust KPMG Corporate Finance LLC with your next transaction
The global Corporate Finance practice of KPMG International’s network of independent member firms was ranked as the top (#1) M&A middle-market adviser globally by Refinitiv, based on number of completed transactions, for the past 20 years.